Privacy Policy

Last updated: January 2026

DigitalBits (Pty) Ltd ("DigitalBits", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use HeartLink products and services.

By using HeartLink, you agree to the collection and use of information in accordance with this policy. This policy complies with the Protection of Personal Information Act (POPIA) of South Africa.

Information We Collect

We collect information that you provide directly to us when using HeartLink:

How We Use Your Information

We use the information we collect to:

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

๐Ÿ”’ Your Hug Privacy

Your HeartLink pair is uniquely linked only to each other. We do not share hug activity with anyone outside your paired connection. The content of your hugs stays between you and your person.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. You may request deletion of your data at any time.

Your Rights Under POPIA

Under South African law, you have the right to:

Cookies and Local Storage

We use the following to provide our services:

We do not use tracking, advertising, or analytics cookies. You can disable cookies through your browser settings, though this may prevent checkout from working.

Children's Privacy

HeartLink is not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

DigitalBits (Pty) Ltd

Bridle Park, Midrand
Johannesburg, South Africa

Email: privacy@digitalbits.co.za
WhatsApp: +27 70 387 0573